ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. Now – it’s time to flip that funnel on its head. Expansion in action.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work. In addition to using NetLine, what are your other strategies for lead generation?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

chiefmartech

OCTOBER 29, 2017

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. Even with a constant conversion rate, you generate more net leads.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60