NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Engagio

OCTOBER 13, 2020

There are four ways marketers can change to support this new revenue process: Expand demand gen to include expansion — Demand gen teams should think about their role differently, adding campaigns, content, and contacts to drive pipeline for expansion business, not just net-new activity. The nature of B2B deals are long and complex.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Content marketer with a penchant for demand gen & french fries. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62