Hubspot
OCTOBER 7, 2019
podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. Sam Balter: A podcast marketer at HubSpot, Balter wrote about his podcast advertising learnings in this post. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate.
Hubspot
SEPTEMBER 25, 2015
At HubSpot, we held onto this notion for a while. The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. Display ad viewability rates did not budge between 2013 and 2014.
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Hubspot
FEBRUARY 2, 2017
Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend. Deciding on the best maximum bid can be tricky.
Hubspot
FEBRUARY 27, 2019
Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Deciding on the best maximum bid can be tricky.
Hubspot
JUNE 7, 2017
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. He said ads on Instagram Stories were particularly successful and achieved a "higher CPM (cost per impression) rate than usual." 2) Better Targeting.
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