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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

The two options you have for any pay-per-click advertising are: Cost Per Click (CPC). Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. If so, CPM might be your best option.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Maximum cost-per-click (CPC) bid , where you'll be charged each time someone clicks on your ad. Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. When deciding between CPC and CPM, think about your end goal.

Linkedin 101