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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. Display ad viewability rates did not budge between 2013 and 2014.

Paid Content 28
Paid Content Advertising Agencies Display Stats 28
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Pay Per 1,000 Impressions (CPM). If so, CPM might be your best option.

Linkedin 28
Linkedin Paid Search Agency Ads Cost Per Click 28
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