Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
Hubspot
JUNE 7, 2017
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. He said ads on Instagram Stories were particularly successful and achieved a "higher CPM (cost per impression) rate than usual." 2) Better Targeting.
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