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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. You might find they pay off in a big way.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. How much lower?

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18 Fresh Stats About the Current State of Social Media Marketing

Hubspot

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 4) Social media lead conversion rates are 13% higher than the average lead conversion rate.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.