Remove 2013 Remove Conversion Rate Remove Paid Content Remove Social Networks
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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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The World’s Top Brands Prioritize Social Media Content

Content Standard

The world’s biggest brands are increasing their social media budgets and adding staff, reflecting a growing emphasis on social media content. Brands are also expanding their use of social tactics. But on Pinterest, conversion rates for organic pins dwarfed those of promoted pins.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 1) Native Advertising.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. in a year -- from 88 visits in its first month to 2,299 visits per month a year later. Why start there?

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Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic. In short: blogging , social media , and search engines.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .