Remove 2013 Remove Content Remove Custom Publishing Remove Relevance Remove SERP
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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. 4 Ads at Bottom of SERPs. – relevant to what you do. The Key to Successful Content? only 5 percent of that content drives engagement.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Ryan Young.

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Voice Search Marketing is Latest Trend Followed by B2B Marketers

Valasys

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Optimization of the Website & Content For Mobile Devices (Mobile UX): Most of the voice searches are conducted on mobile devices. Optimize Content As per Local SEO to Bolster Search Appearance.

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5 Ways to Use Search as a Growth Channel for B2B in 2021

Moz

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Ready-to-buy customers are already at the bottom of the funnel (BoFu), searching for information that’ll help them make a purchase decision.

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

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How to Survive Google's Pending Panda Update

Hubspot

Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. And guess what? Probably not.

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