Remove 2013 Remove Companies Remove Custom Publishing Remove SMB
article thumbnail

Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Look them up.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ). eMarketer ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Power Opinions - BANT is BUNK … Revisited

ViewPoint

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. BANT is not dead in high traffic, SMB offers. In addition to Need, Connections and Company, I’d add one more item—Context. Dave Brock (Partners in EXCELLENCE). "… perhaps a customer having a budget might be a red flag or a warning sign.

Opinions 120
article thumbnail

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. New TCO Calculator: EMC SMB Virtual Solutions Advi. Tom then served Gartner as a Managing VP.

ROI 40
article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Integrated.

BtoB 100
article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Integrated.

BtoB 100
article thumbnail

Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel.