WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

SugarCRM

DECEMBER 11, 2013

Microsites. Social Publishing. December 12, 2013 by Samantha Stallard. How to Customize Emails Without Being Creepy. December 11, 2013 by Samantha Stallard. When it’s a company I trust and recall past interactions […]. When it’s a company I trust and recall past interactions […].

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Creepy -- or great marketing? 1) Target. It was a game changer.

Personalization 100

Personalization Brand Identity Branding Planning 100