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The Ultimate Guide to Attending INBOUND 2013

Hubspot

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Think about your goals for the rest of 2013 and even into 2014.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

Did you know that Twitter was launched less than 10 years ago? billion in 2013. Let’s say that your business has 1,000 followers on Twitter. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. Source: Business Insider.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. Branded keywords tend to have really high clickthrough and conversion rates, so they bring up the average for your whole account. You can follow him on Twitter and Google+.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CR: Conversion Rate.