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How Low Can #1 Go? (2020 Edition)

Moz

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. What's the worst-case for #1? This is a slightly more conservative measure than our 2013 study.

SERP 72
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Sponsored Comments: Can Genius Build the Next Big Ad Platform?

Contently

Near the end of 2013, Google penalized the company for some shady SEO practices. Overall, the company seemed to be a case study of tech startup irreverence, p **g off everybody from Warren Buffet to Mark Zuckerberg to Jay Z. It’s more like a blend of Wikipedia and Reddit. Genius deserves a lot of the blame for that.

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What It Means to Get Branded Content Right

Content Marketing Institute

In fact, a recent study by Turner Ignite and Realeyes found they make viewers more likely to consider the featured brand when it comes time to make a purchase (compared to traditional 30-second ads). In the name of brand love. When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama.

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Is Your Open Office Causing a Creative Crisis?

Hubspot

A 2011 study found that employees who moved to an open office space perceived that communication had improved, but they reported that they felt less productive and creative in their new setup, citing noise and visual distractions as two of the causes. Studies have shown that hospital patients with a room of a view heal more quickly.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). Below are a few early signs of how we can expect SEO to evolve in the coming years.

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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Case Studies for Internal Link Building Effectiveness. If the link points to a different page within the same domain, it’s considered an internal link.

SEO 98
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The Future of Content Strategy

Hubspot

Google has been rolling out more and more featured snippets within the search results — one study found that of 1.4 Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% million queries, 30% showed a featured snippet.