KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Send your inside sales people to the trade shows where their customers are in attendance.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Altitude Marketing

OCTOBER 21, 2018

This is due to a variety of reasons, but in business-to-business commerce it’s primarily because the people building the products are experts in development, not marketing. When the cloud-based collaboration tool, Slack , launched in August 2013, their product team already knew they had something special. Step 6: Soft Launch.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Webbiquity

FEBRUARY 10, 2015

Business 2 Community ). Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Not as believable.) ( Business 2 Community ). billion) than they did for broadcast television in 2013. Business 2 Community ). Business 2 Community ). Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50