Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Jifflenow

DECEMBER 19, 2019

Apart from this, looking at the time spent in meetings by the right people allows you to see if the business is maximizing the value of the investment at trade shows and conferences. Related : How to Measure Trade Show ROI. that result in sales, partnerships, business development, influence, and investments.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Marketing Craftmanship

NOVEMBER 12, 2015

This means following trade journals; reading relevant books and academic research; attending leading conferences and trade shows; studying the opinions of its thought leaders; talking to people who are considered “experts” in that field; and contributing comments and questions in relevant online / offline industry platforms.

B2B Thought Leadership 100

B2B Thought Leadership Peer-to-peer Thought Leadership B2B 100

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. 51% suggest advertising in trade media. Armed with this understanding you’ll be able to target the right people, at the right time, in the right way. They also provide a warning.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Industry events and trade shows still play a necessary role in B2B markets.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Biznology

OCTOBER 29, 2014

Send your inside sales people to the trade shows where their customers are in attendance. Organize meeting opportunities at the show, like breakfasts or coffee events. B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing'

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. Events and trade shows actually rank below all of these. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Navigate the Channel

AUGUST 10, 2021

After all, selling business to business requires a set of strategies that’s a little more robust than just offering products directly to consumers. Your company might do this with brochures, email marketing, cold outreach, or even attendance at trade shows.

Marketing Mix 65

Marketing Mix B2B Marketing B2B Planning 65

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Are they getting press or running ads in trade publications?

Analysis 100

Analysis B2B Marketing Planning B2B 100

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Jifflenow

APRIL 13, 2020

Enterprises are reeling from the impact of canceled user conferences, trade shows, summits, and the inability to engage with customers and partners as this has resulted in losses running up to billions of dollars. The global economy has been affected in ways not seen before and the events industry is among the hardest hit.

Enterprise Management 82

Enterprise Management Trade Show B2B Sales Sales Cycle 82

Biznology

JUNE 26, 2015

The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. In response, for this blog, I’m taking the mantel of “curmudgeon,” and am going to spout off on five currently held beliefs and trends.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. We were surprised to see the significance in telemarketing and cold calling.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Engagio

JUNE 26, 2017

In every complex business-to-business deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, the procurement department and so on. The leads that fill out an online form or come to your trade show booth are often influencers, recommenders and researchers, not true decision-makers.

Tips 59

Tips Advertising Benchmark Trade Show CAN-SPAM 59

ViewPoint

DECEMBER 17, 2013

Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth serves as a director of Edmund Optics, Inc. ,

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? A video of your exhibit at a trade show. Do a time lapse video of your trade show booth and post it online. It’s time to produce some videos to help your prospective customers learn about what you do.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Brandpoint

JUNE 17, 2020

Here’s an example of how listening and reacting can open up new opportunities: Brandpoint is consistently hearing from clients and prospects that the number one challenge is getting strong leads in a time when trade shows, conventions, expos and other human-touch events have been canceled. Nurturing prospects with email campaigns.

Work Management 105

Work Management Marketing Management Lead Ranking Planning 105

Smashmouth Marketing

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Chris Koch

AUGUST 5, 2011

Much as people at trade shows will do just about anything for a t-shirt, it seems pretty easy to get people to click the like button if they can get free swag or get a chance to win something. Much of what works on Facebook seems to fall into two camps: Charity. Contests/giveaways/games.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

B2B Marketing Traction

JULY 1, 2015

Don’t dismiss this because you’re a business to business marketer; photo sharing and videos are very popular – read my recent post here. ). Are they “everywhere” on LinkedIn and you’re not? Do they have an Instagram or YouTube presence and you don’t? ( What strengths do we have to maximize?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

Heinz Marketing

OCTOBER 12, 2018

Positive social proof is a crucial purchase factor in business-to-business marketing, and brands who want to stick around for the ride need to embrace a community-oriented marketing strategy. B2B transactions are often more costly than most B2C purchases — buying software for a whole firm is a little different to choosing a restaurant.

Trends 88

Trends Marketing Automation Services Top of Funnel Paid Search Agency 88

KEO Marketing

DECEMBER 20, 2016

Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer.

Top of Funnel 48

Top of Funnel Practices Paid Search Agency Content Marketing 48

Integrated B2B

NOVEMBER 12, 2014

The report surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel their demand generation programs—and which they found most effective.

Lead Generation 40

Lead Generation Advertising Channels Generation B2B Thought Leadership 40

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

markempa

OCTOBER 2, 2006

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). While not all of those searches are business-based, the figure shows the sheer volume of data on the internet and how difficult it is to shout over the clamoring crowd. Even a local event costs a little money.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Bluetext

SEPTEMBER 14, 2023

While retargeting campaigns can get to the point of aggressive outreach (you know what I mean if you’ve ever felt taunted by that beautiful pair of shoes you never pulled the checkout trigger on), there is an artful way to retarget website users in a B2B (business-to-business) capacity. Let’s Start With The Basics: What Is Retargeting?

Cost Per Click 22

Cost Per Click Campaigns Optimization Ad Frequency 22

Hinge Marketing

NOVEMBER 13, 2013

Avoid the self-congratulatory stuff and help prospects understand how it is to do business with you. And there are the offline opportunities like trade shows and lunch & learn gatherings you can host, for example. Consider adding another acronym to the mix by focusing on B2P, business-to-people marketing.

Consulting 48

Consulting Work Management Marketing Management Ideal Customer Profiles 48

PureB2B

MAY 30, 2022

So, if you had a booth at a trade show and gained consent to email prospects via a sign up form, you’re good to go. (This cannot apply if you are a public authority processing data to perform your official tasks.) You can read more details on these within Article 6 of the GDPR. That would fall under Consent.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

So, if you had a booth at a trade show and gained consent to email prospects via a sign up form, you’re good to go. The ICO’s article on the rules around business to business marketing, the GDPR and PECR. (This cannot apply if you are a public authority processing data to perform your official tasks.).

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

MLT Creative

JULY 11, 2011

When looking for ways to reach a unique B2B audience, such as attendees at a major trade show, we often make a scouting trip to the location and literally walk the walk of the conventioneers, from the designated hotels to the convention center. Maybe it’s not a trade show. We look up, down and all around as we go.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40