Hubspot

MAY 1, 2017

But how does that work, and how have other brands put it into practice? higher open rate than those that aren’t. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. We’ve dug a little deeper, and shared what we found below. 7 Personalized Marketing Examples.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

FEBRUARY 26, 2015

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them. But open rate can be a misleading metric.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Litmus

APRIL 21, 2023

Gmail introduced tabbed inboxes in 2013 to help people focus and find information quickly. Product Carousel You shouldn’t rely on open rates to track email performance , and Gmail’s product carousel doubles your chances to increase clicks. Here’s how to use the current promo tab features.

Promotion 106

Promotion CAN-SPAM Deliverability Eye-Tracking 106

SnapApp

AUGUST 9, 2017

Gamification is the practice of applying game-playing elements to non-game activities. . In 2013, 84% of all email was spam. The average person sees around 1,700 banner ads per month. Email personalization boosts open rates by 26%, and click-through rates by 97%. . Nike+ is a great example of this.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122