Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

SEPTEMBER 9, 2013

That means organic results which used to appear in the middle or lower half of page one in search results are now banished to page two, significantly reducing the likelihood of attracting the click. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hubspot

APRIL 6, 2015

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. What''s so great about remarketing?

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Those days are long gone, and now the first page of Google is wildly competitive. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Interactive Content Statistics. . Blogging Statistics . . #1. Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. I can write about the need to A/B test your landing pages all I want.

Top of Funnel 105

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 105

seo.co

DECEMBER 18, 2020

After all, there are only 10 spots on Google’s first page. But if you are just starting out, you could be facing a fairly substantial amount of work to land local citations and get listed on small business directories in your city. So take this opportunity, while you’re thinking about it, to verify your page.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds. Marketing Day: January 9, 2013.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). How to Use Facebook for Mobile Marketing. Lots of whitespace.

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Remember, only 0.63% of search engine users will go beyond the first page of Google results! Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Remember, only 0.63% of search engine users will go beyond the first page of Google results! Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Remember, only 0.63% of search engine users will go beyond the first page of Google results! Lead generation In SaaS, lead generation is marketing-focused rather than sales-focused. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Online Marketing Institute

JULY 11, 2012

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land. He heads email design execution and standards at ExactTarget and works with leading brands across a range of industries, from Expedia to Bank of America. Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads.

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40