Remove 2013 Remove Adwords Remove Analytics Remove Cost Per Click
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. Related Posts.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. Related Posts.

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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The good news is these ads typically have a lower cost-per-click than desktop ads.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Email Marketing A/B Testing Ecommerce Analytics Daily' The median conversion rate is actually 2.35%. See you there!

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Helping Marketers Get Access to Keyword Searches, Despite Google Hiding Them

LeadSquared

This is what they said, “When a signed-in user visits your site from an organic Google search, all web analytics services will continue to recognize the visit as Google ‘organic’ search, but will no longer report the query terms that the user searched on to reach your site. Note that “CPC” paid search data is not affected.”

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. You’re going to have to work extra hard to break through the clutter in social media and earned media to share your story.