| || |
|Page 1 of 1 || Previous | Next |
| | WEBBIQUITY
JULY 24, 2012 [Adwords, Analytics] Seven Common AdWords Mistakes to Avoid
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
| | PWB MARKETING BLOG
JULY 29, 2011 [Adwords, Analytics] 20 Most Expensive Google AdWords Keywords [Infographic]
Ever wonder which keywords are the most expensive with Google AdWords? Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. per click. In other words, these companies can afford to pay $50 per click because they’ll make thousands of dollars on just one customer over the course of their transaction.
JULY 12, 2013 | VERTICAL RESPONSE
[Adwords, Analytics] What Should You Know About Keywords – The Long and Short of It
MAY 15, 2013 | HUBSPOT
[Adwords, Analytics] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MARCH 22, 2013 | BLOG MY CALLS
[Adwords, Analytics] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
MARCH 9, 2013 | NUSPARK
[Adwords, Analytics] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
JANUARY 16, 2013 | NUSPARK
[Adwords, Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
NOVEMBER 19, 2012 | BIZNOLOGY
[Adwords, Analytics] 10 SEO measurements every marketer should know
| || || |
| | NUSPARK
MARCH 9, 2013 [Adwords, Analytics] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Analytics measures both visits and visitors in your account. Visits.
| | NUSPARK
JANUARY 16, 2013 [Adwords, Analytics] How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Pay-Per-ClickIdeas.
| | WEBMARKETCENTRAL
NOVEMBER 10, 2009 [Adwords, Analytics] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Is The Hype Over Google AdWords Quality Score Justified?
| | BIZNOLOGY
NOVEMBER 19, 2012 [Adwords, Analytics] 10 SEO measurements every marketer should know
46% click on the website in the first position on first page. 90% click on websites on the first page. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. good tools for measuring search volume is the Keyword Tool in Google Adwords.
| || || || |
TOMORROW PEOPLE | MONDAY, MARCH 19, 2012 [Adwords, Analytics] The Death of Pay Per Click Advertising (PPC)
For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). In short, PPC done on its own is costly when compared to the alternatives. It is brand-unaware. MORE >>
VERTICAL RESPONSE | FRIDAY, JULY 12, 2013 [Adwords, Analytics] What Should You Know About Keywords – The Long and Short of It
By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost. By looking at the example, as an advertiser, you’re able to deduce a lot more of the searcher’s intent, which is why targeting these “long tail keywords” is important and can be a cost effective method to advertise your product or services. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower your costs and increase ROI. What are the benefits? MORE >>
HUBSPOT | THURSDAY, MARCH 15, 2012 [Adwords, Analytics] How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score. their experience on the landing page they click to or their experience with customer service). right? MORE >>
HUBSPOT | FRIDAY, DECEMBER 9, 2011 [Adwords, Analytics] How to Design a Killer Facebook Advertising Campaign
Facebook advertising works on a bidding model similar to Google AdWords. You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). You can also click the 'Switch to Broad Category Targeting' link to use a broader range of general terms to target, such as “Outdoor Fitness Activities.". Set Up Your Goals. newsletter sign-up? MORE >>
BLOG MY CALLS | FRIDAY, MARCH 22, 2013 [Adwords, Analytics] Pay-Per-Call Smashes Pay-Per-Click: A Case Study
esurance needed to decrease CPA and sought to do so by using mobile pay-per-call ads. They launched Google pay-per-call campaigns and saw a 30% lower CPA than other advertising channels—much better than standard PPC. Objective: Generate phone calls, insurance quotes and new insurance policies via mobile campaigns—specifically mobile pay-per-call (Google Adwords Call Extensions). Strategy: Purchase mobile pay-per-call ads on Google Adwords. Tactics: esurance used 800-numbers as call extensions within Google Adwords. Analysis. MORE >>
- [Adwords, Analytics] The Power of Return On Marketing Investment Calculations DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- [Adwords, Analytics] Decision 2012: Should Your B2B Firm Choose SEO or PPC? MARKETRI | TUESDAY, SEPTEMBER 25, 2012
- [Adwords, Analytics] Best of 2008: Strategy and Branding, Part 1 WEBMARKETCENTRAL | WEDNESDAY, JUNE 3, 2009
- [Adwords, Analytics] What Your Traditional Marketing Education Didn't Teach You About Marketing Today HUBSPOT | WEDNESDAY, MAY 15, 2013
- [Adwords, Analytics] Interview with paid search expert Andrew Goodman BIZNOLOGY | WEDNESDAY, JANUARY 26, 2011
- [Adwords, Analytics] 10 Almost Instant Responses to Your Google Instant Questions HUBSPOT | FRIDAY, SEPTEMBER 24, 2010
- [Adwords, Analytics] SEO vs. PPC: Which Is Best for You? CLIENT BRIDGE | THURSDAY, MAY 24, 2012
- [Adwords, Analytics] Best AdWords Tips and Tactics of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.