8 Best Practices for Using Google AdWords
MARCH 7, 2016
However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. Time to Get Searching.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing. Not dayparting.
5 AdWords Hacks to Ramp Up Your Display Ads
Modern B2B Marketing
JANUARY 18, 2016
In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. AdWords Search Network: You’re limited to bidding on keywords with a finite amount of ad spots.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Pay-Per-ClickIdeas.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. In other words, AdWords will use your keywords—i.e. year over year.
Why You Should Always Have an Active Branded Campaign
FEBRUARY 21, 2017
In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. Final Thoughts.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. You can reach about 84% of the people you tag, 10-18 times per month. Email Marketing A/B Testing Ecommerce Analytics Daily Crazy, right? See you there!
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. AdWords
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower your costs and increase ROI. Does that sound complicated or tricky? What are the benefits?
Video ads: Facebook or YouTube?
MARCH 22, 2016
The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Video ads, however, are still pretty advantageous cost-wise.
How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Cost Per Lead (CPL). How do you get the most clicks per dollar spent? Revenue Per Lead.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” Making Pay Per Click really pay.
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Rich Media and Video templates in display ad builder by Inside AdWords. Find Out! Digg this!
10 SEO measurements every marketer should know
NOVEMBER 19, 2012
46% click on the website in the first position on first page. 90% click on websites on the first page. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. A good tools for measuring search volume is the Keyword Tool in Google Adwords.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. Likewise, you maintain control of your campaign budget, which you can set on a daily, monthly, per-ad, or per-campaign basis. URL (website people visit once they click on your ad). According to data from eMarketer, Advertisers worldwide will spend $23.68 Enough said.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics. Help! John A.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Evolution of Pay-Per-Sale (PPS). On average, conversion rates for advertisers on Google AdWords are around 2.7% While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Big Data and Real-Time Analytics. Increased Social Search Functionality.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
The ultimate goal is to have a website appear in the top 3 spots, where nearly 60% of clicks occur, for given search queries or keywords. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. Because PPC advertisers only pay when their ad is clicked, it is regarded as extremely cost-effective.
Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
DECEMBER 27, 2016
By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. These changes were significant and have quite the impact on the ads’ average position and cost-per-click since they dropped positions 9 and 10 and also have moved 4 of the 8 ads to the bottom of the organic results, rendering them nearly invisible.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Is The Hype Over Google AdWords Quality Score Justified?
Does mobile search work for your business?
AUGUST 20, 2014
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The good news is these ads typically have a lower cost-per-click than desktop ads. Track click-to-call conversions.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
With the emergence of digital advertising, targeting became significantly easier, particularly given that Google AdWords and other channels allowed you to target on multiple variables and keywords and adjust your buy in real time based on the interactions to date. But (isn''t there always a but ?). Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. In almost all PPC markets, it’s best to constantly search for the advantage and be advertising in relevant areas, where your competitors are not, or where there is an inverse relationship between quality and cost. right? right? get it?
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). INTERESTS.
Interview with paid search expert Andrew Goodman
JANUARY 26, 2011
Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results. Image by rustybrick via Flickr. They just kept going. Bing story? Take B2B.
SEO vs. PPC: Which Is Best for You?
MAY 24, 2012
The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Google Analytics can show you whether your conversions from PPC has a positive or negative ROI. Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. View Original Article
Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
DECEMBER 27, 2016
By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. These changes were significant and have quite the impact on the ads’ average position and cost-per-click since they dropped positions 9 and 10 and also have moved 4 of the 8 ads to the bottom of the organic results, rendering them nearly invisible. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. It is no fun to have a small monthly budget of $4,000 to $5,000, and only be able to afford 450 to 500 clicks! An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services.
4 Key Factors When Assessing Your Content Marketing ROI
JANUARY 6, 2016
To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . Turn to the Google AdWords Keyword Planner tool to find the cost per click (CPC) for the primary keyword in each piece. . Content marketing ROI is the trickiest part of the business. Account for Boosts in Organic Traffic.
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? What do sales people need from marketing when launching a new product?
The Power of Return On Marketing Investment Calculations
NOVEMBER 8, 2010
The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses.
10 Almost Instant Responses to Your Google Instant Questions
SEPTEMBER 24, 2010
If you can write something compelling, grab searchers' attentions, and stop their search process, you will get a better click-through rate. The increased competitiveness due to the desire for companies to rank in the top three will most likely lead to higher CPC costs (and more money in Google’s pocket). Users that use Google AdWords do not pay on an impression basis.