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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

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11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Adobe Experience Cloud Blog

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Choose your sessions wisely (Tweet this) – Pick out the most important sessions to attend and leave the rest to view on YouTube later. All the breakout sessions can be watched later on YouTube.

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Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else

Adobe Experience Cloud Blog

I suggest skipping a session (they’re all recorded and posted on Youtube after the event anyway) to help one of many great causes. I can tell you that at Marketo we have to clear everything by our legal team, which means we follow contest rules 100%. Block time on your calendar now to support volunteer activities.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —

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5 Steps for a Most Excellent Google Hangout

Adobe Experience Cloud Blog

When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. Download the YouTube recording from your personal account, edit whatever is necessary, then re-upload it to your company’s YouTube account and drop the link back into the Google event.

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How to Calculate the Value of a Superbowl Ad

Adobe Experience Cloud Blog

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. At Marketo, we’ve used the science of Revenue Performance Managemen t to drive down the cost of our marketing efforts to approximately $60 per prospect.

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Driving Engagement through Social Media for Healthcare Providers

Adobe Experience Cloud Blog

The Lexington Medical Center made great use of the 2012 Pink Glove Dance, a video competition where the prizes are awarded as donations to breast cancer charities, to attract attention to itself, engaging practically the entire state of South Carolina. Social Media'