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The New Digital Climate: AdTech and MarTech Join Forces

Adobe Experience Cloud Blog

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

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The Definitive Guide to Engaging Email Marketing

Adobe Experience Cloud Blog

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things? Email must be relevant.

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If You’ve Got It, Use It (Data, That Is)

Adobe Experience Cloud Blog

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. But before marketers get overly concerned with BIG data, I’d like to see more companies do something interesting with, well, data. Modern Marketing'

Buzz 48
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Target Creates a Community: #PhillipLimForTarget

Adobe Experience Cloud Blog

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus. Learn from Your Blunders.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.