Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Facebook Promoted Posts.

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The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Does Facebook Work for B2B Lead Gen?

Marketo 48

Marketo B2B Marketing Planning B2B 48

SnapApp

MARCH 7, 2018

In the same Fast Company article, the third weakness listed is Lead Nurturing and Technical Skills. While these systems are used in both B2C and B2B, they are rather granular to specific responsibilities within a marketing team – and what kind of college student really knows that they want to specialize in SEO or Marketo at age 20? .

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Course CMS Development Advertising Agencies Work Management 63

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment.

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Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

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Marketing Automation Services Marketing Automation Automation Tools 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Don’t settle for basic “one-size fits-all” lead nurturing. How does marketing automation fit in?

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Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Penguin – April 2012. In April 2012 Google finally hit back hard; and the Penguin update knocked out a lot of sites that had been engaged in the purchase of links.

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SEO Advertising Agencies Work Management Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Litmus reports that as of Q2 2012, more emails are opened on mobile devices (42%) than desktop (34%) or web clients (24%). Company websites are increasingly looking like media publications. Modern Marketing'

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Resource Management Work Management Marketing Management Marketing Budget 48