Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.

Stats 48

Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Think like a media company.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media.

Social Marketing 48

Social Marketing Marketo Social Media Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

Social Networks 48

Social Networks Social Media Conference Curation 48

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. Marketo/Modern B2B blogs.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Find out in this post, complete with strategy and hard metrics.

Marketo 48

Marketo B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Passive media vs active media – TV, radio and newspapers are passive media while Facebook, Twitter, and Pinterest are active media.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Outgrow

JULY 1, 2021

Convinced & Convert is really a strategy consultancy. We help major clients think through content strategy, social strategy, customer experience, strategy. And so it really is unusual in that we get asked all the time, like, thanks for the strategy. Could you also put this into practice?

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. Eric : I don’t know if you saw the new homepage that Marketo launched.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 19, 2012

She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. How important do you think that is to the overall content marketing strategy ? . Do you take it away? Do you bury it in an archive?

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. In coming years, companies will find ways to invest more into their content strategies to build brand and awareness. The social media revolution.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Convince & Convert

JUNE 24, 2016

So for those companies out there that are working on a content marketing strategy, how can they come up with more creative ways to generate more pieces of content, whether it’s blog posts or videos or whatever it is, how can they figure out ways or put those processes in place that’s going to help them create content consistently?

Content 113

Content Work Management Planning Video Marketing 113

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Also, over 70% of ActiveCampaign’s customers use its 870+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress, and Salesforce.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120