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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

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How to Turn Social Connections Into In-Person Sales

Convince & Convert

The company’s fluency in social media drove holiday sales in 2012. Social Media Stat of the Week: Social Still Not for Everybody. Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7%

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How to Leverage a Community of Passionate Fans

Convince & Convert

Social Media Stat of the Week. Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. I love @NASCAR, @driveSRT, MOPAR & rock music.”

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

If you want more background on the importance of Google and big data, check out these stats and statements. In 2012, search represented 46.3% According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! Additional Background: Yes, Google and Big Data are a Big Deal. source ).

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35 Statistics That Fuel the Battle Between Pinterest and Google+

Hubspot

1) As of April 2012, Google reports that Google+ now has 170 million active users. Google ) Tweet This Stat. comScore ) Tweet This Stat. 3) As of January 2012, American users spent an average of 3.3 eMarketer ) Tweet This Stat. 4) As of January 2012, Google+ accounted for.22% Ignite ) Tweet This Stat.