Hubspot

MARCH 29, 2012

They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Two more social networks brands need to figure out how to use for marketing.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. The biggest social network saw fit to cut that link. Does 140 characters suddenly seem excessive? Ease of sharing.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

APRIL 26, 2012

79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. But this blog post isn't an attempt to convince you that your future customers are using social media.

Social Media 28

Social Media Media Work Management Marketing Management 28

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself. Social Media B2B ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. internet users used search engines either daily or fairly often.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). B2B companies that blog generate 67% more leads than those without blogs.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Convince & Convert

JUNE 14, 2012

Just because it’s on a social network doesn’t mean it’s not advertising. The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. It’s advertising, OK?

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116