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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Differentiating voices : One of the main reasons people enjoy voice assistants is because of the personalization level. Devices will continue to get better at differentiating different voices.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Dusty (@DustyHunt) January 3, 2012. (There are actually at least two spots, but this one ran more often). We like Visible a lot. It’s solid software with great user interface.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Dusty (@DustyHunt) January 3, 2012. (There are actually at least two spots, but this one ran more often). We like Visible a lot. It’s solid software with great user interface.

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The 6 Biggest Mobile Marketing Myths

SnapApp

consumers is expected to rise throughout 2012. that television commercials may have a great impact on driving traffic to a?company's you're in, it's vital to differentiate yourself from the competitor and that?can The rate of mobile adoption for both advertisers and?consumers It's an emerging and growing?field strategies.

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.