ViewPoint
JULY 10, 2012
We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP.
ViewPoint
MAY 2, 2013
Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. He suggests you start by ensuring growth readiness, determining you have the right organizational structure and deciding whether your company will be able to support the endeavor. Companies Need to Get Serious About Sales Training Reinforcement.
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ViewPoint
AUGUST 14, 2012
Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.
ViewPoint
APRIL 19, 2017
Elements of becoming a trusted advisor: Value (you are not selling your company or a price, you are selling what needs to be done and how); Care; Proactive in approach; Accountable (you sold it you own it); Insight driven; Future oriented; Strategic.”. I’m able to reach many more companies and salespeople through my video streaming programs.
ViewPoint
OCTOBER 15, 2013
Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo.
ViewPoint
SEPTEMBER 11, 2012
Based on over 60,000 completed company dispositions per year (annualized for 2012). Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). Managing “No Response” dispositions is not an art, it’s a science.
ViewPoint
AUGUST 28, 2012
Regardless, there is a law that should be set in stone that says “a qualified company in hand is worth a lot more than a large list of email addresses that may or may not have clicked through the last time you sent them an email”. Cost per Company. Companies Ignore the Potential Value Resulting from the Qualification Cost.
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