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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

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21 Tips for Pulling Off a Spectacular Live Event

Hubspot

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

MediaNext 2012. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. 2012 Eddies and Ozzies Winners Have Been Announced. Fashion Shows. Trade Show. Registration-related Products. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Association.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

MediaNext 2012. 07/25/2012. Digital Magazines 2012. Fashion Shows. Trade Show. Registration-related Products. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. E-Media Summit -->. 2008 FOLIO Award Winners.

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Get More From Email Signatures With Sigstr

Convince & Convert

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Really fired up to be on the show. Jay: Dan, I am fired up to have Sigstr on the show.