ViewPoint
AUGUST 14, 2012
Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012). However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.
Customer Experience Matrix
APRIL 15, 2012
This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to
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ViewPoint
SEPTEMBER 11, 2012
In the last blog we talked about qualified rates. This time we are going to talk about managing the “No Response” rate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results.
SnapApp
MARCH 16, 2016
External surveys usually receive a 10-15% response rate , leaving much room for improvement. This kind of transparency increases response rates by building trust with old-fashioned manners. Overall, name personalization increases click-through rates, although the effect differs between industries.
SnapApp
MARCH 17, 2016
External surveys usually receive a 10-15% response rate , leaving much room for improvement. This kind of transparency increases response rates by building trust with old-fashioned manners. Overall, name personalization increases click-through rates, although the effect differs between industries.
Hubspot
MARCH 19, 2020
The goal of your email is not just to get someone to open or click through; it's also to take some action. Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. For example, to download your offer.
Hubspot
NOVEMBER 6, 2018
You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. Email open rates and click-through rates. Blog views, click-throughs, and social shares. Also, it’s tempting to focus on vanity metrics like generated traffic, click-through rate, and impressions.
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