Thinking Beyond the Link Building “Campaign” [Case Study]
Moz
JUNE 29, 2020
Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. when link building began evolving into a content-led practice thanks in part to the Penguin update. A case study.
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