Remove 2012 Remove Case Study Remove PR Remove Practices
article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. when link building began evolving into a content-led practice thanks in part to the Penguin update. A case study.

article thumbnail

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. when link building began evolving into a content-led practice thanks in part to the Penguin update. A case study.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

article thumbnail

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. SM/PR/Marketing/SEO/Brand ninja. Video Gamer. Car freak.

article thumbnail

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” Blogger outreach is scary.

article thumbnail

7 Steps to Transforming Into an Inbound Agency

Hubspot

Inbound agencies must be their own best case study -- but more on this in a later step.). An 85-person agency, Digital Relevance (formerly Slingshot SEO) was named the fastest growing private company in central Indiana by the Indianapolis Business Journal in 2012. In other words, be your own best case study.

article thumbnail

From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)

Hubspot

I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great … None of this had even a hope of any practical application in my life. Source: PR News ). I mean, there's a Harvard Business School case study on her , for paparazzi's sake.).