Remove 2012 Remove Cable Remove Content Remove Television marketing
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The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

In 1997, Netflix began building itself as a content distributor. Either way, the problem will be a fascinating look into how TV companies address a content dilemma on everyone’s mind: What’s the right balance of original work and syndication? Original TV content is incredibly expensive.

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Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 1. There are 1.9 billion active users on YouTube. Currently, there are 1.9

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. It happened at the Rio Olympics.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. The second wave was cable networks. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television. ” Niche AND Quality.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

4) Internet use was up 9% in 2013 compared to 11% in 2012. ” Specifically, she calls out content, community, and commerce as the critical ingredients for a successful ecommerce company, and provides Houzz as an illustration of how to combine the three to maximize a customer experience. hours on Twitter and 9 hours on Facebook.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 14 Content Marketing Facts and Stats.