Biznology
DECEMBER 28, 2016
Here are 11 inspiring case studies of digital transformation. AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Do these case studies relate to your business? Need some examples? Like this post?
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. How long are their buying cycles? Start classifying your targets in detail. What their needs are. What their duties are.
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The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Here are some of my notes.
KoMarketing Associates
MARCH 7, 2013
Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Write case studies, eBooks, white papers, etc.
ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.
DealSignal
FEBRUARY 28, 2018
While the 2012 SiriusDecisions Demand Waterfall included specific stages defined for Marketing and Sales, the new model emphasizes a cohesive revenue-driving team “We”: We Target. Case study: TAM analysis in action. Read the full case study. This is how successful, modern companies drive revenue. We Suspect.
LEADership
NOVEMBER 1, 2013
Case studies – 73%. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. Content marketing is segmented by these methods, according to 95% of marketers in the Institute study: Trends relating to their trade – 65%. The buying cycle – 43%.
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