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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? It is advertising for the modern internet.

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A new age of direct-to-physician marketing

Martech

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Read next: Marketing the COVID-19 vaccine faced familiar challenges.

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

The fundamental core of successful content marketing programs is, well, creating great content. The world’s largest professional network: 300M members in 200+ countries. Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. Why Sponsored Updates? The numbers.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. Based on the last few years, its difficult to envision any drop off in these market segments.

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Report: 2012 London Olympics Will Spur Mobile Advertising in Europe

readwrite

On its way to this, as a new whitepaper from mobile ad optimization and advertising firm Smaato points out, Europe faces a number of unique challenges. Lane estimates that a majority of the increased spending will come from banner ads, but also from publishers who will try to monetize their growing mobile traffic. In the U.S.,

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Why Digital Media is Killing TV Advertising

Hubspot

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Here, I'll outline five reasons digital ad spending is surpassing traditional.

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Pressure

Content Standard

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.