Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for Marketo.) Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Once an unproven strategy , marketing automation has emerged as a vital B2B tactic. Systems like Marketo can unify marketing and sales efforts. How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Gather all sufficient information to determine how well the lead fits into the target persona. Assess (qualify): question, filter, and prioritize. We would love to hear about it!

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

LeanData

JANUARY 11, 2018

January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. LeanData’s intelligent Demand Management solution helps companies provide a frictionless B2B buying experience.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Even more telling, the survey found that 9 percent – nearly a tenth – of B2B marketers were not using social media at all.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

LeanData

JANUARY 11, 2018

January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. LeanData’s intelligent Demand Management solution helps companies provide a frictionless B2B buying experience.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

LeanData

JULY 25, 2017

Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP. About LeanData. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP. About LeanData. Learn more at leandatainc.com.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Enter database marketing. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 21, 2011

Give these tips a try in 2012 and chances are you will end up having much more meaningful conversations with your executive team regarding your leads. Three Tips for Talking About More Than Just Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Opportunity Knocks!

Sales Qualified Leads 48

Sales Qualified Leads Tips Lead Marketing Qualified Leads 48

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

KoMarketing Associates

JULY 2, 2014

Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. Just look at the 2 million plus iPhone fans that pre-ordered their iPhone 5 in late 2012. B2B Online Marketing Blog Demand Generation'

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Is Lead Generation on its Way Out?

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. Marketo.com ? Jay : I did.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Target customers. Target customers. Target customers. Product overview.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120