2012 Analytics Buying Cycle Forrester 
ClickZ
JANUARY 22, 2020
In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Perfect for: Marketing analytics. Perfect for: Content Marketing. Identifies customers and increases revenue. Search Marketing.
6sense
JUNE 14, 2016
Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Sales will tell you they hope the timing is right and that the account is in an active buying cycle when they reach out and try to connect with a decision-maker.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. A turnaround in this area can boost the top line.
Hubspot
JULY 29, 2012
B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. This is a change that many marketers aren't prepared for, and has resulted in a tendency to neglect an essential portion of the buying cycle: the middle of the funnel.
Webbiquity
FEBRUARY 7, 2012
Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.
Expert insights. Personalized for you.
144 
Let's personalize your content