B2B Marketing Traction

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Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. As of 2012, CMOs’ tenure grown to an average of 43 months.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

, “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” Use Google Analytics to measure activity on your site using mobile devices. use real time data to target content; 2.) Execute and track results.

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Use a website analytics to track downloads and visits. Here are some ideas for how to identify what content you should create.