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B2B Marketing Traction

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

Or, you pass a house for sale and, as usual, the flyers are all gone. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Ask your sales and customer service people to track common questions and issues. Watch and listen on social media.

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Should Businesses to Market More in a Recession?

B2B Marketing Traction

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. B2B Marketing Measurement. April 30 - May 1, 2012.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

So why are their online marketing dollars not turning into sales revenue? Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed.

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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Social Media Outsourcing and Consulting. Find out why more businesses are turning to outsource marketing to reduce costs and get better results.