Webbiquity
MARCH 12, 2012
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.
Webbiquity
MAY 3, 2011
Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently
OCTOBER 14, 2020
Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. One, to capture imagination and engage an audience for a high-ticket item (like a TV), you need a concept rich enough with content, PR, and experience to earn their belief.
Biznology
MARCH 20, 2018
“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.
Marketing Insider Group
DECEMBER 22, 2014
Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. 2015’s Top Marketing Trends.
KoMarketing Associates
FEBRUARY 9, 2016
Embodies good storytelling principles. It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. Informative.
Marketing Insider Group
OCTOBER 12, 2015
In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Most of these predictions were much slower to come to pass than I thought. Well those last bits didn’t really happen.
Expert insights. Personalized for you.
100 
Let's personalize your content