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B2B Content Marketing: Will Video Kill eBooks?

markempa

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. How a technology company used its employees to generate quality content. But I watch video all the time.

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The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

hours each day watching video content in front of a screen in 2015, eMarketer reports. Seventy-three percent of B2B marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO. Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Social media may be good for 99 things, but lead generation ain’t one of them.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

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40 Epic Marketing Insights From Google [Data]

Hubspot

Source: eMarketer, January 2011) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Millennials, the largest generation in the US workforce and one of the most constantly connected, are becoming key influencers in B2B buying decisions. As our comfort with cell phones increases, so does our dependency.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). YouTube and Video Marketing Trends.