markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

ViewPoint

MARCH 6, 2012

In the process it increased conversion rates by 136%. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Biznology

JUNE 17, 2013

51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. 35% increase in mobile video views occurred from 2010 to 2011. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

chiefmartech

OCTOBER 29, 2017

Officially, my first published marketing technology landscape graphic was in 2011. The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. Even with a constant conversion rate, you generate more net leads. An order of magnitude more. But let’s play out its logic.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60