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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. What used to be clear roles (i.e.

Planning 100
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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Slides should be available for download soon here. billion emails sent. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Best Companies Don't Need Marketing

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

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The Six Minutes Challenge

The Effective Marketer

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha. United States License. United States License. United States License.