2011 BtoB Demand Generation Lead 
The ROI Guy
AUGUST 3, 2011
Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.
MLT Creative
DECEMBER 2, 2011
December 7, Training Workshop: Sales and Marketing Alignment London, England: This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.
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The ROI Guy
MAY 10, 2011
Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., As a result, leading marketers and sales enablement groups have recognized this change, using Alinean's solutions to become more interactive, provocative and value-focused in their sales and marketing campaigns."
Marketing Insider Group
SEPTEMBER 2, 2010
Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.
Marketing Insider Group
SEPTEMBER 2, 2010
Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.
Marketing Insider Group
APRIL 21, 2011
I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. So how can marketing and PR lead our organizations to better alignment with sales? The answer is social media.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Who are we targeting? OK, but WHY.
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