2011 Blogger BtoB Lead 
The ROI Guy
MAY 10, 2011
Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., As a result, leading marketers and sales enablement groups have recognized this change, using Alinean's solutions to become more interactive, provocative and value-focused in their sales and marketing campaigns."
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. from your boss.
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The ROI Guy
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%
MLT Creative
DECEMBER 9, 2011
WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations. Trade shows, Web lead B2B marketing efforts, survey shows.
The ROI Guy
JANUARY 20, 2011
Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Powered by Blogger.
The ROI Guy
MAY 6, 2010
“Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#
The ROI Guy
JANUARY 17, 2011
Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.
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