Influencer Marketing 101: The Beginner’s Guide
Zoominfo
OCTOBER 31, 2018
Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.
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