ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

OCTOBER 18, 2011

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. Most of them B to B companies, mainstream businesses that are doing normal things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28