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The Top SEO Trends of 2022

Conductor

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. But enough about why SEO is here to stay. How will SEO change in 2022? So third-party cookies are gone, so what?

Trends 115
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Looking at AI’s rapid infusion into marketing automation platforms

Martech

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Data quality will be even more important when our data are used to train company-specific AI models. Why it matters.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. One company looking to help marketers do just that is Convertr. She sights this ‘open marketing ecosystem’ as a key trend for 2020, and she isn’t the only one.

Privacy 61
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Content Creation Robots Are Here [Examples]

Content Marketing Institute

In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). Client companies can inform Quill of the style of language, tone, and angle to use. The API is “milli-second” fast. In 2013, it raised another $11.5 million for further development. Click To Tweet.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @bkardon What happens to >1000 marketing software companies? RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit.

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Martech 2030 Trend #3: The Great App Explosion

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The annual marketing technology landscape , produced since 2011, has been a source of heated debate. This is part 4.

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It’s The End of the Road for Google+

Valasys

Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn. Nevertheless, they have many enterprise customers who find great value in using Google+ within their companies. Non-Disclosure. Google+ Enterprise.

Google 40