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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

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how to use social media - lessons from ama digital conference

The Effective Marketer

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Think AdWords isn’t important?

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.". What All This Means.

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Helping Marketers Get Access to Keyword Searches, Despite Google Hiding Them

LeadSquared

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. Google hides organic keyword searches, but will pass the data if they are PPC ads through Google Adwords.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. And it’s still piping hot, so be careful.