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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

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The Ultimate Guide to Cryptocurrency

Hubspot

When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. I could hardly wrap my mind around it. Cryptography. Affordability.

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

I can’t map Facebook to Google Ads to Pinterest to a conversion.”. Rather, MTA works well for open, exchange-based media. I met Madan in 2011 when I joined Visual IQ. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Adding more great brands.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. What additional information are they trying to gather?

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.