ViewPoint

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. There’s a lot of controversy out there on the subject.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

AUGUST 14, 2012

Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. That kind of video can be shared on social media, generating buzz about your company. Here is the full video of our discussions and below are some highlights.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

JULY 10, 2012

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur).

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

MARCH 13, 2014

Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Social media and inbound sales are like the icing on the cake, she said.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. A whopping 40% of the companies that were at the top of the Fortune 500 list in 2000 were no longer even on that list as of 2010. The average cost of an outside B2B sales call is $215-$400 per call.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120