2010 Media Plans Personalization Relevance 
Industrial Marketing Today
JUNE 29, 2010
Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.” In the later stages, supplier Web sites and catalogs are the most important information sources.
Marketing Insider Group
SEPTEMBER 15, 2010
In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.
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Marketing Insider Group
JULY 13, 2010
This is an interesting conclusion because it highlights the importance of setting objectives before B2B Marketers get involved in social media planning and before picking which sites to focus on. Trend #4: Social media participants expect companies to join the conversation.
Convince & Convert
FEBRUARY 15, 2010
This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. Great article!
Convince & Convert
JUNE 17, 2010
60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. We have focused on relevant followers, in our industry by and large. Gary Vaynerchuk has a FPT of 39.26.
Convince & Convert
FEBRUARY 10, 2010
Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Isn’t that worth the 5 cents per contact that Flowtown charges?
Brightedge
MAY 16, 2021
Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The book seemed particularly insightful and relevant after watching the momentous 2016 US presidential election. Read the book to learn how all these data points fit together to make a person successful.
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